Recognising a Paradigm Shift in the Design World
The world of design furnishing is full of creativity. In Milan, where the vision for our company first started, you are constantly reminded of that. Whether it be from one of the many fashion shows that take place or the incredible events that surround Design Week and Salone del Mobile every year. Creating amazing visual experiences is always at the core of all these events. Retailers and brands are constantly looking for ways to one up their competitors by creating amazing visuals to capture audiences. For years, this creative process has largely remain unchanged.
Therefore, it took us by amazement when we finally came across the first text-to-image generation tools being used by design enthusiasts and professionals to create stunning high-definition visualisations of architectural and interior spaces. For the first time in years, artificial intelligence based applications were altering the way designers and architects could conceptualise ideas, design products and source them. This led to our fundamental belief that the future of design is undergoing a paradigm shift. And thus, the need for retailers to adjust to this evolution in consumer behaviour has now become mission critical.
Taking Action with TechStudio
The novel nature of the artificial intelligence industry in the home and decor industry inherently makes it a more complex environment for business leaders to navigate. They are faced with challenges in finding a partner who understands the complexities of their industry, as well as the ability to integrate a solution seamlessly into their digital platforms given the lack of relevant internal expertise. This need, as well as our own experience in building enterprise level AI solutions, led us to create TechStudio.
Our aim is to enable brands and retailers to create new consumer experiences using AI. We empower brands to build AI tools customisable with their own data in order to transform the way consumers design, search and shop on their websites. Our set of AI-enabled design tools are built to capture every step of the journey for buying home furniture, lighting and decor. Fundamentally, we are a research led organisation seeking to push the boundaries in design and creativity with AI for businesses.
AI as a Catalyst for a New Age of Consumer Experiences
The home furnishing and broader (but related) interior design industry has not yet experienced AI transformation at scale, and most businesses run their visual merchandising and digital platforms using outdated processes. AI is making it possible to revolutionise the way people shop, experience and search for products. According to a recent study by Mckinsey & Co, estimates that generative AI could contribute up to $4.4 trillion in annual global productivity. According to the analysis, marketing and sales is one of four functional groups that combined could reap an estimated 75 percent of that value.
Building a Holistic Solution for Businesses Across Home & Decor
According to IBM’s Global Adoption AI Index poll of 7,502 businesses spread across the world, the top concern hindering successful AI adoption amongst businesses is: “limited AI skills and expertise or knowledge”. This reason is likely a big contributor to the fact that nearly 40% of businesses in the UK, according to Capital Economics research, use an external provider to embed AI technologies into their business.
TechStudio, addresses the need for an end-to-end solutions provider for businesses in the home and decor sector by providing a holistic range of solutions. These are focused on a number of core use case areas within the industry. We've spent endless numbers of hours with interior design professionals and interior enthusiasts to understand the different stage of their buying journey. With this knowledge, we work closely with brands, retailers and e-commerce platforms to create a set of AI-enabled design tools to assist their customers with sourcing, visualising and shopping for their next interiors project.
Our “AI Design Visualisation” tools help our client's customers create renders of their own spaces, whilst linking these to a suppliers products through various AI mood boarding tools. Our “AI Product Configuration” tool allows customers to display customisable product imagery at scale for their products in order to adjust for different fabrics, finishes and dimensions. And finally, our “AI Visual Search” tools elevate the way consumers are able to source products using image similarity tooling.
Combining Expertise in Retailing, E-comm and Engineering
Our founding team is made up of three individuals with a shared vision of creating amazing consumer experiences in retail. The team is defined by its combination of industry specific experience and technical expertise. Our desire is to be customer led, technology driven. We are deeply focused on being a research led organisation in order to constantly push the boundaries of in design and furnishing world for our client.
Ultimately, we see ourselves as more than just a provider of AI solutions; we are partners in our clients' journey towards this new era of commerce and design. Our approach is built on long-term collaboration and a deep understanding of the design and furnishing sectors.
If you would like to build with us in this space or simply would like to chat further reach out to: am@techstudio.ai